Group Behavior and Team building

Bharat recently completed a diploma course from an ITI as an apprentice and has several months of experience through the summer internship jobs. He has just joined a Chemical processing plant as a full time mechanic, responsible for the maintenance section. First day of the job, the supervisor assigns him to work with Raj Kapoor…

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A Roman Tragedy

Rome is like a beautiful lady who has seen it all and has aged gracefully. Dotted with timeless wonders it is one of the most desirable destinations across the world. We have all read about it in books and magazines, seen it in movies and ads. But there are a few things the books and…

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Good Presentation Skills Vs a Good Idea?

“To be a creative success one has to have exceptionally good presentation skills”, I heard somewhere in my mid-life. And that thought scared me a bit. I am not exactly mute when it comes to speaking, but I am not a silver tongued, super-finished, suave speaker either. Writing by nature is an introverted activity while…

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Quandary

“I will live the way I want to, someday.” do we realize how many times we say this to ourselves? Today, as I sit on my chair facing the blank laptop screen, I wonder what exactly “living my way means to me”. Is it having the liberty to do anything at any time? Or is…

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Ahhh, Summer!

While I write this piece, most of India suffers with scorching summer heat. Considering these harsh climatic conditions, the question now arises: Is it wise for brands to do activations or events in this heat? The answer is, Yes! On-ground activation in summers can be a blessing in disguise. In summers, people prefer enclosed air-conditioned…

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Design: Subjective but with an Objective

Design is like a butterfly with colorful wings. Ever evolving, wearing colors of the flowers (clients) it rests on. It undertakes the challenge of blending, yet standing apart in the competitive garden. Design is the heart of any communication in media and entertainment industry. It becomes the face of a product, event, service we project….

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Building Brand Legacy

BTL or Below the Line is our calling card. Somehow this line seems to have defined who we are and what we do as an industry.  It has by its very definition made us believe we are an after thought in a brands marketing mix. By being below the line we were seen as a…

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My Salt Life Tastes Sweet to Me!

I happen to be one of the few Saltsters who believes I have worked for 4.5 years in a 2.5 year old company. Why? Because I knew Hemant Dahiya, its Managing Director from his earlier outing at G2Rams and chose to sail the boat with him and other members of the team because I found…

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